In a marketplace seeking cost effective, new and different building materials, standing out is the most difficult aspect to achieve as a raw-material supplier. Nowadays, millennials rely on social media to validate their choices and support their decisions to buy. This is where “Brand Loyalty” becomes so important. Companies like Andersen…

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Is it better to prevent the transfer of energy or try to block it? Let’s pose another question, why are windows measured with “U” values, not “R” values?  This is a rather easy question to answer, because they are built uniformly, unlike the house that they are installed in.  What if you had the same…

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As the 55+ baby boomers and empty nesters start looking at retirement, the first concern is expenses.  The highest expense is housing, so down-sizing is becoming a concern for us boomers.  Going from 3- or 4-bedroom homes to 2 bedrooms is a serious change and finding 1,000 to 1,500 sqf homes with the amenities that…

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